What roles did you step into — and what are you focused on? Florian Kennel-Maushart: I started as a trainee in Research and Development. That gave me an in-depth look into a range of different departments and areas of expertise. Recently, I moved into a project management role in R&D, with a focus on digital topics like image recognition and process data. Michael Maushart: I started on the infrastructure team in Corporate IT — initially getting to know the specific systems and handling various requests. Now, I take on smaller projects independently and support larger ones. That's given me the chance to get to know many different areas. What was important to you in finding your own path within the company? From the start, it was important to both of them that their skills match the tasks at hand — and that they can add real added value to both their department and FRAISA as a whole. Florian Kennel-Maushart: I felt very welcome and at home right from the start. At the same time, I noticed that my expertise in digitalization, data, and automation quickly allowed me to make a productive contribution. Michael Maushart: Thanks to the open and helpful welcome from my team and many colleagues across the entire company, I was able to get up to speed quickly. I am convinced that I am on the right track — both personally and in terms of the skills that are in demand at FRAISA. What does your start here mean for the future — both professionally and culturally? What do you want to preserve, and what do you want to develop further? For a family business, both feel it's important that ownership has a face — and that it's actively working in the company. The corporate culture, collegial collaboration, and mutual appreciation are core values. They hope that stepping into these roles will help preserve this culture for the future. Florian Kennel-Maushart: On a professional level, I hope to work hand in hand with my many colleagues to keep advancing our digital initiatives alongside tool development, so that FRAISA remains a forward-looking company. Michael Maushart: I hope to help prepare the FRAISA system infrastructure for future developments and challenges in the digital world, while also ensuring that our employees have the support they need to work together seamlessly. ANNUAL REPORT 2025 / 2026 I INSIDE FRAISA The strategic importance of digital solutions The timing for establishing a dedicated team is deliberate: Digitalization, data relevance, and system connectivity are rapidly becoming more important in metalworking, both at FRAISA and among its customers. In the future, standalone digital solutions and data silos will no longer suffice. What is needed is a comprehensive, strategically designed system that integrates seamlessly, is scalable, and delivers tangible added value. One example is the growing use of interfaces that allow tool and cutting data to be automatically loaded into CAM or tool management systems. An interdisciplinary team close to the market The interdisciplinary team brings together expertise from sales, controlling, tool development, machining, and IT. This closeness to the market and technology is a key advantage. The goal is to translate requirements into usable digital solutions — in sales as well as directly at the machine. At the same time, the team aims to create internal transparency, consolidate needs from all countries, and strengthen collaboration across sites and departments. Short-term steps and quick wins In the short term, the focus is on gathering, prioritizing, and establishing a timeline for potential improvements. At the same time, visible progress will be driven through quick wins — optimizations that require minimal effort but deliver high impact. The team aims to create tangible added value early on and build confidence in what it can deliver. Long-term vision for the customer platform In the long term, the goal is to create a seamless digital customer experience across the entire life cycle of the tool and its digital twin. This includes a new version of ToolCare®, a unified login, customizable ToolExpert settings, an expanded CAM interface portfolio, more meaningful Power BI sales metrics, and a future customer relationship management concept. The success of these initiatives can be measured by the utilization of digital products, customer satisfaction, and the stability and availability of systems — as well as by their contribution to efficiency, transparency, and process reliability for both customers and FRAISA. New Team In this interview, Florian Kennel-Maushart and Michael Maushart, sons of long-time owner Josef Maushart, talk about their first roles in the company, their professional focus, new learning experiences, and what they hope to preserve — and to further develop — for the future. With its new Digital Products & Sales Services department, FRAISA is sending a clear message: Customers and colleagues are to receive the best possible support on their digitalization journey, and access to products and cutting data is to be made simpler worldwide. The focus is on the vision of a unified customer platform with an intuitive, seamless user experience. With a single login, all functions and information will be available right where you need them, in the familiar, “easy-to-use” FRAISA style you know from ToolExpert. “Digital Products & Sales Services” A Conversation with Florian Kennel-Maushart and Michael Maushart INSIDE FRAISA [ 24 ] [ 25 ]
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